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Free Content (some requires registration)

Most of this content requires a Free registration.  Links to protected resources will be sent to you in email. 
Title Description
WordPress Business Toolkit kindle-essentials-toolkit2Includes our flagship course, “WordPress Essentials for Business”, and all resources listed below.  Over 1500 people have already gone through this fast-start training sequence, leaving 40+ four- and five-star reviews on Udemy.The course covers almost all of the WordPress user interface.We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.
WordPress website in 1 Hour (Webinar Recording) wpa-small-business-website-in-1hour-smallStarting from an empty hosting account we built a functional and attractive professional service website in 50 minutes.  We covered how to:

  • Install WordPress from a cPanel hosting account
  • Configure WordPress for a “mixed site” (static home page + blog)
  • Use the Visual Editor to create pages
  • Install themes and plugins
  • Install a custom header
  • Setup navigation bar and sidebar
  • Configure and install a free mailing list / autoresponder system
  • Add a video to your sidebar
  • Changing default colors and fonts
  • And more…
 WP Clone Plugin wp-clone-e1356042812608WP Clone Plugin (FREE) is the easiest, fastest and most secure way to clone, copy and migrate WordPress websites from one host or domain to another.  Here is why:

  • Does not require FTP access to either the source or destination site — just install a new WordPress on the destination site, upload and activate WP Clone plugin, and follow the prompts
  • It does not backup or restore the WordPress system files (just the user content and database) — reducing upload time and improving security of your site
  • It fetches the site backup via your host’s direct http connection, which saves you from needing to upload files with FTP
  • It uses the WordPress internal zip archive function, which makes it compatible with virtually 100% of hosts that support WordPress (no special PHP libraries are required)
Doing Business in WordPress (Webinar Recording) Starting from ground zero, we quickly progress to the kind of topics that we get asked again and again by our students and clients, about creating a professional WordPress website.  We end with an interview of Melissa Burke from Webs By Melissa, and find out how she was able to develop a thriving business as a WordPress Virtual Assistant in just a few years.Here is what we’ll cover:

  • What is WordPress; difference between WordPress.org and WordPress.com
  • Hosting & Domain
  • What are the best themes to use for a business website?  Favorite themes? Theme or Theme framework?
  • What plugins do we recommend?
  • Graphic sources
  • Site usability pointers; common mistakes beginners make
  • What makes a site “business-ready”
  • How important is visual appeal vs. functionality; what makes a truly effective website?
  • How easy is WordPress to learn (really)?
  • How easy is it to develop a business as a Virtual Assistant or WordPress Webmaster?
  • And more…
Create professional videos from your home studio for under $500 wpa-professional-videoVideo technology and software continues to go down in price and increase in quality.  Video production is one of the most effective ways of creating rapport with your audience and spreading your message, yet many people are stumped by it.  This doesn’t have to be the case.  In this presentation we’ll clear some of the obstacles and explain how you can create stunning professional videos on a very small budget with just a little know-how.We’ll cover:

  • Video Shooting, Editing, and Distributing basics
  • Video resolution and bitrate
  •  Video sources & Equipment choices
  • Lighting recommendations
  • Teleprompters
  • Screen capture options
  • Video editing software choices
  • Distributing video on the web
  • Posting public video to Youtube
  • Posting private video to your site with JWPlayer (using http streaming)
  • Editing and publishing in Sony Vegas Studio
  • Noise removal and normalizing audio in Audacity
  • And more…
Marc will share the particular sense of accomplishment that comes from preparing professional videos, and some of the struggles that he faced in getting there.
Free Thesis Theme clone (based on Atahualpa) Atahualpa is a powerful, and free WordPress Theme framework. Thesis is a powerful commercial theme framework. This article describes a quick way to style an Atahualpa theme to a Thesis look-and-feel (and save yourself $87 in the process)
How to find a good WordPress theme for your business or professional website Choosing a good theme for a business or professional website is a challenging job. This article covers your top choices and strategy.
Migrating to Google Apps and Gmail Update Jan 2013: Google Apps is now $5/mth per user, but it is still a good deal.It is now possible to have Google serve your mail@yourdomain.com, giving you secure and very powerful email management; while Insight.ly is a free, very intuitive but powerful contact management, project management and CRM system. It has changed the way I do business. If you are still on Outlook folders and Tasks, you should consider an upgrade (seriously). If you keep your mail on your computer, vulnerable to hard-drive failure and viruses, you should consider an upgrade.  With Google Apps and Gmail you get the best of both worlds, robust cloud-based email storage and client-side management via IMAP, while getting access to a wide range of productivity tools, many of which are free.